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Keywords: Price unfairness
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Journal Articles
Journal of Product & Brand Management (2012) 21 (7): 547–557.
Published: 26 October 2012
...Cristiane Pizzutti dos Santos; Kenny Basso Purpose This study aims to present and test a conceptual framework for the consequences of price unfairness, positing trust and emotions as two important mediators of the perception of price unfairness and its relationship to switching and negative word...
