Keywords: Privacy concerns
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Journal Articles
Journal of Product & Brand Management (2018) 27 (6): 661–669.
Published: 13 November 2018
...Michael Schade; Rico Piehler; Claudius Warwitz; Christoph Burmann Purpose This study aims to investigate the influence of advertising value and privacy concerns on consumers’ intention to use location-based advertising. It also explores if brand trust toward location-based advertising providers...

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