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Keywords: Privacy self-efficacy
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Journal Articles
Journal of Product & Brand Management (2018) 27 (6): 661–669.
Published: 13 November 2018
... and consumers’ privacy self-efficacy reduce privacy concerns. Design/methodology/approach Based on the privacy calculus and expectancy theory, a conceptual model is developed and empirically tested through structural equation modeling using cross-sectional data of 1,121 actual smartphone users from Germany...
