... 01 02 2024 26 03 2024 26 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Private label Store brand Platform brand Retail corporate brand Retail brand Within retailing, the brand concept has been traditionally...

...Peter J. Boyle; Hyoshin Kim; E. Scott Lathrop Purpose This paper aims to investigate price and objective-quality in durable product categories containing national and private-label (PL) brands. Design/methodology/approach Using data from consumer reports objective-test results of 14,476...

... ratings, the authors evaluate price-quality relationships with Spearman’s rank correlation coefficients and distinguish food from non-food products, national brands and private labels and three price tiers. Findings – High price-quality correlations for national brands and non-food private labels...

...Justin Beneke; Ryan Flynn; Tamsin Greig; Melissa Mukaiwa Purpose This study endeavours to examine the influence of perceived product quality, relative price and risk, respectively, on perceived product value and, ultimately, consumers' willingness to buy private label household cleaning products...

...Justin Beneke; Anne Greene; Inge Lok; Kate Mallett Purpose The purpose of this study is to investigate the perceived risks that consumers associate with premium grocery private label brands in South Africa, and to understand which of these risks significantly affect their purchase intention...

...Erik L. Olson Purpose The purpose of this paper is to examine empirically the brand impact of consumer knowledge regarding a common supplier and shared product specifications between manufacturer and private label brands. Design/methodology/approach The study uses three fast‐moving consumer...