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Keywords: Private label choice
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Journal Articles
The impact of copycat packaging strategies on the adoption of private labels
Available to Purchase
Journal of Product & Brand Management (2015) 24 (6): 646–659.
Published: 21 September 2015
... and Pieters (2010) , it is important that future research focuses on understanding the potential effects of perceived similarity and tests these effects on realistic settings. Copycat Package similarity Packaging strategies Private label choice An executive summary for managers...
