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Keywords: Problem solution
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Journal Articles
Journal of Product & Brand Management (2012) 21 (2): 149.
Published: 13 April 2012
... Need fulfillment Consumer Product Problem solution Design is How it Works is a quick and interesting read, which makes for a pleasant and informative couple of leisure reading hours. While not quite a pulp romance or suspense page turner, it is for a business tome an engaging read...
