... failure, managers are sensitive to the potentially devastating consequences of partial remedies. Therefore, they are more likely to choose an accommodative response (i.e. full remedy): H1. The more (vs less) severe the product failure is, the higher (vs lower) the likelihood that managers...

...Kiran Karande; Mahesh Gopinath Purpose Product failures can lead to customer dissatisfaction, negative brand attitudes and a loss of brand equity. The purpose of this paper is to investigate whether extended warranties offer a mechanism to mitigate the negative effects of product failure...