... information first and product information second. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Prior work has identified the factors responsible for brand trust formation as well as the mechanisms and boundary conditions that contribute to brand trust...

... goods Shopping Product information The paper is organized as follows: the following sections present a conceptual framework for product‐price knowledge. First, the taxonomy of product‐price‐knowledge as a multidimensional construct is developed. Then, based on literature studies, elaboration...