... only Brand trust Order effects Company information Product information Accessibility diagnosticity theory Imagine a consumer who comes across an unfamiliar brand while searching for a specific product. The vendor might choose to provide the customer with information about the company...

... goods Shopping Product information The paper is organized as follows: the following sections present a conceptual framework for product‐price knowledge. First, the taxonomy of product‐price‐knowledge as a multidimensional construct is developed. Then, based on literature studies, elaboration...