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Keywords: Product innovativeness
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Journal Articles
Consumer perceived product innovativeness: scale development, calibration and validation
Available to Purchase
Journal of Product & Brand Management (2025)
Published: 01 July 2025
...Jean Boisvert; George Christodoulides Purpose Perceived product innovativeness has been addressed in the literature, but mostly from the firm’s viewpoint, even though end consumers play a key role in selecting new innovative products within competitive offerings, leading to their market success...
