Keywords: Product lifecycle
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Journal Articles
Journal of Product & Brand Management (1999) 8 (4): 301–318.
Published: 01 August 1999
..., into a period of growth, maturity, decline/senility, and eventually death. Biological progression Product lifecycle Product development Marketing theory Product management © MCB UP Limited 1999 Similarly, the PLC remains a popular topic in the academic journals, and articles published...
Journal Articles
Journal of Product & Brand Management (1998) 7 (4): 319–335.
Published: 01 August 1998
... that create the need for product deletion. © MCB UP Limited 1998 Financial services Manufacturing industry Marketing research Product elimination Product lifecycle Product management Product management is concerned with managing the product through all the stages of its life, from...
Journal Articles
Journal of Product & Brand Management (1998) 7 (3): 208–222.
Published: 01 June 1998
... the parts), is assigned as an attribute to the materials class. © MCB UP Limited 1998 Marketing communications Motor industry Product launch Product lifecycle Product management Product variety The combination of new and old practices, such as old‐fashioned habits, new life...
Journal Articles
Journal Articles

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