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Keywords: Product presentation
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Journal Articles
Journal of Product & Brand Management (2023) 32 (8): 1220–1232.
Published: 22 June 2023
...Lei Liu; Shaohui Wu; Guoliang Cai Purpose Product presentation plays a critical role in influencing consumers’ purchasing decisions in online shopping. The purpose of this study is to examine the effects of text-image information on online product presentation pages on sales. This study also...
