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Keywords: Product variety
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Journal Articles
Journal of Product & Brand Management (1998) 7 (3): 208–222.
Published: 01 June 1998
... the parts), is assigned as an attribute to the materials class. © MCB UP Limited 1998 Marketing communications Motor industry Product launch Product lifecycle Product management Product variety The combination of new and old practices, such as old‐fashioned habits, new life...
Journal Articles
Journal of Product & Brand Management (1998) 7 (3): 254–266.
Published: 01 June 1998
... motivated to provide accurate price estimates, this paper studies the impact of product‐ and consumer‐related factors on consumer price knowledge across 29 product categories. © MCB UP Limited 1998 Consumer behaviour Demographics Marketing communications Pricing Product costing Product...
