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Keywords: Professional service provider
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Journal Articles
Journal of Product & Brand Management (2022) 31 (5): 689–701.
Published: 16 September 2021
...Michael Stoica; Thomas M. Hickman Purpose This investigation builds on two domains. First, professional service providers, such as dentists and veterinarians, represent an understudied link in the distribution channel. Their recommendation of products, such as toothpaste and pet food...
