...Jim Dupree © Emerald Group Publishing Limited 2009 --> Profit Finance Marketing Economics When Fusion for Profit arrived on my desk for review, I was immediately somewhat intimidated by Dr Jagpal's extensive resume and the glowing endorsements on the jacket cover from...

...Hooman Estelami; Sarah Maxwell; Gerald E. Smith Purpose The article seeks to assist managers in low‐margin markets to grow profitability by applying principles of profit leverage. Design/methodology/approach The paper identifies a series of principles for targeting market segments and growing...

...David J. Curry When considering a price decrease in response to competitive pressures or stagnating demand, management may ask how much additional volume must be sold at the new price to match the current profit level. This “iso‐profit” pricing problem has been studied extensively for single items...

... that industry norms, customs and practices have a major influence on price setting. © MCB UP Limited 1998 Negotiating Pricing Pricing policy Profit Value analysis There is much evidence to suggest that owner‐managers of small‐ and medium‐sized enterprises (SMEs) do not manage...