... a comprehensive store-level data set covering 52 categories and 130 stores of two retailer chains during 2003-2009, this paper examines how shares of standard and premium PLs affect retailer marketing strategies for NB retail prices, promotions and product assortments. The empirical analysis uses a simultaneous...

... Promotions Discounts Price framing Extensive research has been conducted on pricing strategies and tactics such as price endings (Coulter and Coulter, 2007 ; Ginzberg, 1936 ; Lambert, 1975 ; Schindler, 2006 ; Stiving and Winer, 1997), multi-dimensional versus integrated discounts (DelVecchio...

...Kirk Hazlett David Meerman Scott and Richard Jurek Marketing the Moon: The Selling of the Apollo Lunar Program Cambridge, MA The MIT Press 2014 125 $39.95 (hardcover) © Emerald Group Publishing Limited 2015 --> Positioning Promotions Brand...

... for emerging pricing and promotional approaches. Design/methodology/approach – This paper offers a comprehensive review of pharmaceutical marketing practices through an exhaustive review of the literature. Further, suggestions are made based on emerging marketing techniques found in the literature...

... for ambiguity and hence seek for additional cues to reduce risk perception in purchasing SCs offered by unfamiliar brands. This paper contributes to the literature in several ways. First, we examined the new promotional tool, SCs, from a consumer’s perspective. By applying cue utilization theory...