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Keywords: Protected denomination of origin
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Journal Articles
Journal of Product & Brand Management (2011) 20 (4): 282–296.
Published: 19 July 2011
...Carmina Fandos Herrera; Carlos Flavián Blanco Purpose This research proposes studying how the moderating role of consumers' familiarity with a food product with a protected denomination of origin (PDO) influences consumer behavior. Past research has ascertained that consumers confuse different...
