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Keywords: Psychological engagement
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Journal Articles
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
Available to Purchase
Journal of Product & Brand Management (2021) 30 (1): 132–147.
Published: 31 August 2020
...), destination brand quality (DBQ), destination brand image (DBI), psychological engagement (PE) and DBL. Design/methodology/approach Based on the Stimulus–Organism–Response theory and buyer black box model, this study developed a framework to address tourists’ loyalty towards ecotourism destinations...
