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Keywords: Pull factors
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Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 262–280.
Published: 14 April 2020
... a framework that incorporates the relationship between affective and cognitive country images of both home and migrant country and migration motives and intentions to migrate. Findings The findings reveal that push and pull factors are strongly affected by the images of the home country and the migrant...
