...Zhongjun Tang; Jianghong Luo; Juan Xiao Purpose This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels. Design/methodology/approach Survey and structural equation modeling techniques were...

... and service quality while the company's reputation has a broader influence on perceptions of customer value and customer loyalty. © Emerald Group Publishing Limited 2009 Corporate branding Innovation Information strategy Internet shopping Purchasing An executive summary for managers...

...Patrali Chatterjee Purpose This research aims to investigate how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next‐purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions. Design/methodology...

... the proposed approach with the popular “Van Westendorp method” and demonstrates plausible conditions under which the Van Westendorp recommendations would result in prices below those that maximize expected profit. Pricing Market research Purchasing Simulation © Emerald Group Publishing Limited 2004...

...Susan K. Harmon; C. Jeanne Hill Men have not traditionally been considered a viable target market for most household purchases and, thus, for coupon distribution. However, with significant social changes over the last several decades, men may offer an opportunity for sales growth in many product...

...Tony Tollington Purchased goodwill conforms to the current accounting definitions of an asset. However, as the descriptive framework contained within this paper will show, purchased goodwill is not an asset and, therefore, should not be shown on the balance sheet. This would not necessarily matter...