Keywords: Quality indicator
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2014) 23 (6): 429–438.
Published: 09 September 2014
... indicate that a higher price signals greater product quality. For food private labels, negative correlation coefficients inhibit the use of price as a quality indicator. The price-quality relationship for food private labels implies strong competition among brand owners, based on the price and quality...

or Create an Account

Close subscription notice
Close access options