Keywords: Quality management
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2005) 14 (6): 357–361.
Published: 01 October 2005
... prices even when they are totally unbelievable. Originality/value The value of this paper is in sensitizing the reader to the ways in which sellers, perhaps unconsciously, can take advantage of consumers' price misperceptions. © Emerald Group Publishing Limited 2005 Quality management...

or Create an Account

Close Modal
Close Modal