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Keywords: Quality management
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Journal Articles
Journal of Product & Brand Management (2005) 14 (6): 357–361.
Published: 01 October 2005
... prices even when they are totally unbelievable. Originality/value The value of this paper is in sensitizing the reader to the ways in which sellers, perhaps unconsciously, can take advantage of consumers' price misperceptions. © Emerald Group Publishing Limited 2005 Quality management...
