...Aybeniz Akdeniz Ar; Ali Kara Purpose – The purpose of this study is to explore the country of production (COP) image, trust and quality perceptions of Turkish consumers for well-known global brands that are produced in China. Design/methodology/approach – Using the mall-intercept survey...

... Internet Quality perceptions Customer satisfaction Internet marketing Quality awareness Consumers have always relied on word‐of‐mouth (WOM) information from relatives and acquaintances to find out about product attributes and quality. The advent of the internet has allowed this to expand...