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Keywords: Radio
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Journal Articles
Journal of Product & Brand Management (2007) 16 (3): 178–187.
Published: 05 June 2007
...Peter Drinkwater; Mark Uncles Purpose The goal of this paper is to examine how broadcaster brand images are affected by programming decisions. Design/methodology/approach Two sets of experiments were undertaken with regular viewers/listeners of TV and radio stations. Subjects were presented...
