...Walter Palomino-Tamayo; José Luis Wakabayashi; Guido Rojer Purpose This study aims to conduct a meta-analysis and literature review on the effects of recessions on consumer brand evaluations. It examines how downturns influence various evaluation dimensions through the lens of Skinner’s...

... an increase in traffic. While traffic is up, profits are down. The lure to customers is low price and those $1 meals are priced at 2002 levels; a level insufficient to generate profits confidently. © Emerald Group Publishing Limited 2010 Product management Pricing policy Recession Consumer...