... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Banking Brand identity Community banks Financial services Industry consolidation Local brands Marketing strategy National banks Place branding Regression analysis Community banks (Avery and Samolyk, 2004...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Mediation SEM Regression analysis Consumer behaviour Social status Luxury branding Prestige Luxury consumption Brand consciousness Physical vanity Luxury consumer Achievement vanity Vanity is a trait...

... re-use rights only Retailing Brand name Regression analysis Brand extension Marketing strategy Brand performance Product management Innovation management Consumer brand equity Fast moving consumer goods A substantial amount of academic research effort has been devoted...

... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Italy Regression analysis Food retailing Consumer’s preference for variety Extra-virgin olive oil Multi-tier private label portfolio Premium private label Retail differentiation strategy Store format...

... Licensed re-use rights only Neuroscience Brand evaluation Regression analysis Information processing Brand performance Dual processing Implicit attitudes Marco Vriens is the corresponding author and can be contacted at: mvriens@uwlax.edu 02 10 2016 29 03 2017 29 03...

.... Design/methodology/approach The customer value of a sample of 129 washing machine models is assessed through the conjoint analysis technique. It is then compared through a regression analysis to the market prices of the products. Findings The regression analysis reveals that the alignment between...

... Brand extension B2B B2C Regression analysis Business‐to‐business marketing Consumer marketing Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. The changing market dynamics and severe competition of the global economy...

.... According to Anderson (1996), the following hypothesis can be formulated: H1: The greater a customer’s satisfaction, the greater his price acceptance. © MCB UP Limited 2001 Customer satisfaction Regression analysis Hospitality industry Marketing – defined as a market...

... from these sources. © MCB UP Limited 1999 Pricing Imports Steel industry Regression analysis Eastern Europe A rising tide of steel importers In early 1993, the steel lobby in the European Community (EC) protested strongly against, as was alleged, a rising tide of steel...