... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Banking Brand identity Community banks Financial services Industry consolidation Local brands Marketing strategy National banks Place branding Regression analysis Community banks (Avery and Samolyk, 2004...

... consumer vanity and luxury consumption. The results of the study provide important implications for academicians and practitioners in the field of luxury. Mediation SEM Regression analysis Consumer behaviour Social status Luxury branding Prestige Luxury consumption Brand consciousness...

... product and brand portfolio both within and across product categories may positively impact the performance of future new product launches. Retailing Brand name Regression analysis Brand extension Marketing strategy Brand performance Product management Innovation management Consumer brand...

... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Italy Regression analysis Food retailing Consumer’s preference for variety Extra-virgin olive oil Multi-tier private label portfolio Premium private label Retail differentiation strategy Store format...

... attitudes. The paper confirms and generalizes previous findings. This is the first paper to the authors’ knowledge that has investigated the impact of implicit attitudes on overall brand attitudes and stated behavior in a multivariate context. Neuroscience Brand evaluation Regression analysis...

.... Design/methodology/approach The customer value of a sample of 129 washing machine models is assessed through the conjoint analysis technique. It is then compared through a regression analysis to the market prices of the products. Findings The regression analysis reveals that the alignment between...

... responsible. Originality/value The main contribution of the study is to replicate the analysis of brand extension evaluation in a different context, namely B2B brand extension into the B2C market. Brand extension B2B B2C Regression analysis Business‐to‐business marketing Consumer marketing...

... are discussed. © MCB UP Limited 2001 Customer satisfaction Regression analysis Hospitality industry Marketing – defined as a market‐oriented management concept – places the problems and wishes of actual and potential customers at the center of all operational considerations. According...

.... © MCB UP Limited 1999 Pricing Imports Steel industry Regression analysis Eastern Europe A rising tide of steel importers In early 1993, the steel lobby in the European Community (EC) protested strongly against, as was alleged, a rising tide of steel imports from the Former...