Keywords: Relational models
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Journal Articles
Journal of Product & Brand Management (2014) 23 (1): 55–61.
Published: 11 March 2014
...Richard C. Leventhal; Velitchka D. Kaltcheva; Anthony Patino; Michael V. Laric; Dennis A. Pitta; Nicholas Imparato Purpose – The authors apply Alan P. Fiske's relational models framework to customers' engagement with service firms – specifically, they propose that customers who hold different...

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