... intelligence Chatbot marketing efforts Customer–brand relationship Relationship quality Brand loyalty Artificial intelligence (AI), also called machine intelligence, has brought about innovation in many business industries (Cheng and Jiang, 2020a ; Kietzmann and Pitt, 2020). The field of digital...

... to build a parsimonious model testing the links amongst four relational benefits, i.e. confidence, socialization, self-expression and altruism; two relational mediators, i.e. satisfaction and relationship quality; three behavioural outcomes, i.e. word-of-mouth, expectation of continuity and cross-buying...