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Keywords: Repeat-purchase
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Journal Articles
José Miguel Holgado-Herrero, F. Javier Rondan-Cataluña, Carmen Barroso-Castro, José Luís Galán-González
Journal of Product & Brand Management (2025) 34 (3): 279–296.
Published: 02 August 2024
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Customer erosion Repeat-purchase Socio-demographics Weight of purchase Fast moving consumer goods Customer erosion is a relevant topic of great practical and theoretical importance (Dawes et al., 2021a...
