Keywords: Replication research
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Journal of Product & Brand Management (2013) 22 (2): 172–179.
Published: 12 April 2013
.... The literature has historically called for more interest in replication research (Brown and Coney, 1976 ; Evanschitzky et al., 2007 ; Hunter, 2001 ; Madden et al., 1995 ; Monroe 1992a, b ; Reid et al., 1981), even urging the development of a replication tradition among top‐tier...

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