.../approach This study is an interpretative qualitative research in which the meanings and essence of luxury and counterfeit goods are uncovered by written stories. The photo‐ethnographical method was used to generate the stories. Findings Consumers regard both luxury goods and counterfeits as being...

... branch employees reveals sabotage drivers in the “job for life” banking environment in Ireland. Findings The paper identifies employee fear, overwork and compliance demands as issues which influence job dissatisfaction, consumer resentment and employee insecurity. Research limitations/implications...

...Sarah Maxwell Purpose The purpose of this paper is to summarize the current research in disciplines outside marketing that applies to price fairness: research by behavioral economists, primate behavior researchers and social neuroscientists. Design/methodology/approach The approach...

... was invariant across the two countries. Results show that the consumer‐based brand equity scale has similar dimensionality and factor structure across countries. In addition, consumers respond to the items of brand equity in the same way, which allows meaningful comparison of scores. Research limitations...

...Herman Diller Purpose The purpose of this article is to integrate the various strands of fair price research into a concise conceptual model. Design/methodology/approach The proposed price fairness model is based on a review of the fair pricing literature, incorporating research reported...

...: 1. (1) health/medicine; 2. (2) general welfare; 3. (3) international aid; 4. (4) animal protection; and 5. (5) environment. Open‐ended question format Brands Charities Management Research Responsibility Significant marketing tool Often kick‐starting...

...Cyril M. Logar; Thomas G. Ponzurick; John R. Spears; Karen Russo France This article outlines a process, whereby public research efforts can be joined with private sector product needs creating a commercialization culture that can help provide opportunities and address the barriers of new product...