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Keywords: Resource based view of a firm
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 18–29.
Published: 22 February 2013
... of product in the market. In addition, variations in customer preferences have been attributed behind technological evolutions (Adner and Levinthal, 2001). However, according to the Resource Based View of the firm, the variation in firms' actions originates from the differences in their resources...
