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Keywords: Resources
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 18–29.
Published: 22 February 2013
...K.B. Saji; K.B. Saji; Shashi Shekhar Mishra Purpose The purpose of this paper is to explain the role of firm resources and environmental variables for pursuing new product commercialization in high‐tech markets. Design/methodology/approach The research design employed for the study consisted...
Journal Articles
Journal of Product & Brand Management (2010) 19 (7): 468–476.
Published: 02 November 2010
... the function in their organization useful given the variety of industries and pricing contexts studied. © Emerald Group Publishing Limited 2010 Pricing Resources Corporate strategy Large enterprises France The world is submerged in a process of change and marketing is no exception...
