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Keywords: Responsible branding
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Journal Articles
Journal of Product & Brand Management 1–16.
Published: 09 July 2026
... 27 05 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Responsible branding Crisis management Service failure Brand relationships Brand purpose Moral capital Consumer forgiveness Patagonia and Monsanto differ sharply...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management 1–15.
Published: 19 June 2026
... implementation Responsible branding Interest in organizational purpose is growing among consumers, scholars and policymakers (Chua et al., 2024 ; Jasinenko and Steuber, 2023 ; Mayer, 2021). Within branding research, purpose has emerged as a central construct for articulating the broader...
Includes: Supplementary data
