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Journal Articles
Journal of Product & Brand Management (2021) 30 (7): 990–1015.
Published: 22 October 2020
.../methodology/approach The study’s participants were 230 US and 376 Korean consumers who have used (i.e. contacted) a food service establishment (i.e. family restaurant) at least once before and who continue to use an SNS (e.g. Facebook and Instagram). This study conducted a hypothesis test using structural...
