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Keywords: Retail atmospherics
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Journal Articles
When art meets mall: impact on shopper responses
Available to Purchase
Journal of Product & Brand Management (2018) 27 (3): 277–293.
Published: 14 May 2018
... Aesthetics Retail atmospherics Experiential marketing Art infusion Customer response Shopping value A maturing and increasingly competitive shopping mall industry worldwide has produced a shift in mall management strategies. The traditionally adopted property-led strategies, focusing narrowly...
