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Keywords: Revisit intention
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Journal Articles
Journal of Product & Brand Management (2021) 30 (3): 433–448.
Published: 03 August 2020
... the hypotheses. Findings Destination brand love was found to have a significant impact on electronic word of mouth (eWOM), WOM, WOM intensity, recommendation and revisit intention. Moderation analysis revealed that the amount of time elapsed since the establishment of the destination brand love relationship...
