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Keywords: Revitalization
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Journal Articles
Revitalizing mature packaged goods
Available to Purchase
Journal of Product & Brand Management (2001) 10 (4): 228–242.
Published: 01 July 2001
... can generate and prioritize strategic and tactical opportunities for revitalizing their brands. Specific recommendations are presented as to how these strategies can be successfully implemented by brands with differing levels of market share and resources. Revitalization Brands Product life...
