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Keywords: Role conflict
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Journal Articles
Journal of Product & Brand Management (1994) 3 (1): 19–38.
Published: 01 March 1994
... and satisfaction. The model highlights the interactions among boundary spanning, information power and interfunctional coordination, and incorporates the concepts of strategic orientation, role conflict and role ambiguity. In all, 17 propositions are advanced for future empirical testing. Power has long been...
