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Keywords: Romance
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Journal Articles
Journal of Product & Brand Management 1–13.
Published: 28 May 2026
... to test the proposed model. Study 1 surveys multiple product categories to examine dispositional romanticism. Studies 2–5 use experiments to test the effect of induced romance, mediation via novelty-seeking and moderation by product knowledge. Findings Romantic experiences are associated with higher...
Includes: Supplementary data
