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Keywords: Rule-following
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Journal Articles
Journal of Product & Brand Management (2024) 33 (7): 914–928.
Published: 14 August 2024
... consumers, mediated by perceived rule-following of the CEO. In contrast, informal CEO attire leads to a stronger perception of corporate friendliness, mediated by perceived psychological distance of the CEO. Moreover, a matching effect exists between the type of industry and CEO attire formality, where...
