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Keywords: S-O-R theory
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Journal Articles
Journal of Product & Brand Management (2025) 34 (7): 1041–1055.
Published: 12 June 2025
... to the terms of the CC BY 4.0 licence. E-commerce S-O-R theory Pleasure-arousal-dominance model Brand attitude Purchase intention Spanish Ministry of Science, Innovation and Universities FPU17/03002 The way individuals purchase products and interact with brands has evolved greatly...
