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Keywords: S-O-R theory
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Journal Articles
Journal of Product & Brand Management (2025) 34 (7): 1041–1055.
Published: 12 June 2025
... to the terms of the CC BY 4.0 licence. The S-O-R theory holds that environmental stimuli have an impact on individual behavioral responses through emotions (Kusumasondjaja and Tjiptono, 2018). The model comprises three components: stimuli from the atmosphere (stimulus), emotional states (organism...
