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Keywords: SEM (Structural equation modeling)
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Journal Articles
Journal of Product & Brand Management (2015) 24 (4): 399–411.
Published: 20 July 2015
... Limited 2015 Pakistan Country image SEM (Structural equation modeling) Place branding Internal branding Collective self-esteem Country reputation Nation branding Social identity H2. The better the perceptions Pakistanis hold of their country, the higher the membership esteem...
Journal Articles
Journal of Product & Brand Management (2014) 23 (7): 516–531.
Published: 11 November 2014
.... Originality/value – This is the first study to apply the structural equation modeling approach to this research area. © Emerald Group Publishing Limited 2014 Attachment theory Advertising Brand evaluation Identification theory Meaning transfer model Product placement SEM (structural...

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