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Keywords: SEM (Structural equation modelling)
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Journal Articles
Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance
Available to Purchase
Journal of Product & Brand Management (2016) 25 (5): 490–503.
Published: 15 August 2016
... environmental uncertainty Employer branding Firm performance SEM (structural equation modelling) Internal branding Brand management systems Employee-based brand equity The current business marketplace is increasingly complex. It is also extremely competitive and changing, the distribution...
Journal Articles
Exploring antecedents and consequences of young consumers’ perceived global brand equity
Available to Purchase
Journal of Product & Brand Management (2016) 25 (2): 160–170.
Published: 18 April 2016
... symbols affiliated with that group than less positive individuals. Hence: H2. Young consumers’ perceived global brand equity will be related to their attitudes toward a global brand. Global branding SEM (Structural equation modelling) Brand equity (Consumer) The process...
