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Keywords: SEM (structural equation modeling)
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Journal Articles
Journal of Product & Brand Management (2015) 24 (4): 399–411.
Published: 20 July 2015
... status and its influence on resulting social cognitions. H3. The better the perceptions Pakistanis hold of their country, the higher the private collective self-esteem they possess toward Pakistan. © Emerald Group Publishing Limited 2015 Pakistan Country image SEM (Structural...
Journal Articles
Journal of Product & Brand Management (2014) 23 (7): 516–531.
Published: 11 November 2014
... theory Advertising Brand evaluation Identification theory Meaning transfer model Product placement SEM (structural equation modeling) Social learning theory Product placement is a hugely popular practice. PQ Media (2012) estimates the amount spent on product placements at $8.25 billion...
