Skip to Main Content
Keywords: Sales force behaviour and personality
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2011) 20 (6): 487–498.
Published: 20 September 2011
... (2009) has analysed the effects of different aspects of employees' communication on consumers' perceptions of brand image and their attitudes to the brand, in various product categories. © Emerald Group Publishing Limited 2011 Brand equity B‐to‐B branding Sales force behaviour...

or Create an Account

Close Modal
Close Modal