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Keywords: Sales force behaviour and personality
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Journal Articles
Journal of Product & Brand Management (2011) 20 (6): 487–498.
Published: 20 September 2011
... (2009) has analysed the effects of different aspects of employees' communication on consumers' perceptions of brand image and their attitudes to the brand, in various product categories. © Emerald Group Publishing Limited 2011 Brand equity B‐to‐B branding Sales force behaviour...
