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Keywords: Samples
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Journal Articles
Commentary: The Effect of Free Samples on Immediate Consumer Purchase
Available to Purchase
Journal of Product & Brand Management (1992) 1 (4): 65–71.
Published: 01 April 1992
...H.Bruce Lammers Describes a study of consumer behaviour carried out in a chocolate store involving free samples of chocolate, which found that sampling significantly increased the immediate sales of chocolates but that this effect was restricted to small amounts and to those varieties of chocolate...
