..., with “inspired by” (activation) as the first step followed by “inspired to” (intention). In addition, the results highlighted the role of brand experience and openness to experience as antecedents to customer inspiration, while customer satisfaction, brand engagement in self-concept, brand affect, word of mouth...

... and community benefits, including special treatment, social influence, sense of membership and the notion that community satisfaction has a strong and positive effect on brand loyalty. Both social influence and a sense of membership positively affect community satisfaction. However, special treatment negatively...

... to consumer contexts. Value co-creation Purchase intention Satisfaction Product management Celebrity endorsement New product development Personality traits Product involvement Perceived contribution Just at the dawn of a new millennium, Prahalad and Ramaswamy (2000) introduced the concept...

... liability, decision heuristic and anticipated satisfaction, with brand attitude and purchase likelihood. Practical implications The results imply how global hotel brand managers could enhance the effect of global hotel branding on the consumer’s hotel choice. Originality/value The study adds...

... aims to compare CBE and Satisfaction as predictors of BL, considering the two types of consumer–brand relationships. Design/methodology/approach A cross-sectional survey was applied to two independent samples. Respondents of one of the samples were asked to recall a brand with which they had...

...Jennifer A. Espinosa; David J. Ortinau; Nina Krey; Lisa Monahan Purpose The purpose of this paper is to study how repeat customers utilize their established overall restaurant brand image (ORBI), overall restaurant loyalty, satisfaction and behavioral intentions (revisit, recommend) to reengage...

... academic and business interest in recent years. In this study context, this work aims to analyse innovation in retail experiences from two aspects – marketing innovation and technological innovation – to understand the role it exercises in satisfaction and subsequent recommendation. Design/methodology...

... and other with a low differentiated/cost/price brand (LB) strategy, it is shown how the structural relationship between some constructs differ under each price brand strategy. With a structural path analysis, the product performance, customer satisfaction, customer perceived value and behavioural intentions...

... banks. Findings – The findings demonstrate that CSR perceptions positively impact customer identification with the banking company, emotions, satisfaction, recommendation and repurchase behaviours in both samples. However, CSR is perceived differently by customers depending on the type of banking...

... observed price and the most recent price. Design/methodology/approach The authors argue why the peak‐end rule observed in satisfaction contexts may also apply to the process by which consumers form reference prices. They then test the proposed peak‐end rule using IRI scanner panel data...