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Keywords: Scale validation
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Journal Articles
Consumer perceived product innovativeness: scale development, calibration and validation
Available to Purchase
Journal of Product & Brand Management (2025)
Published: 01 July 2025
... product development managers in better developing new products aimed at end consumers. Product innovativeness Scale development Scale validation Aesthetics Novelty Usage friendliness Product effectiveness Nomological validity Jean Boisvert can be contacted at: jboisvert@aus.edu...
