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Keywords: Scent Brand names
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Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 281–292.
Published: 14 April 2020
...Hua (Meg) Meng; César Zamudio; Robert D. Jewell Purpose This paper aims to examine how olfactory imagery, triggered by scent brand names prior to smelling, influences scented-product purchase intention. Design/methodology/approach Five studies were conducted. Logistic regression analysis...
