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Keywords: Second-hands
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Journal Articles
Is it really mine? Contamination concerns for second-hand goods
Available to Purchase
Journal of Product & Brand Management (2025) 34 (8): 1137–1149.
Published: 04 August 2025
...Subodh Kumar; Kapil Khandeparkar Purpose This study has two main objectives. First, it identifies a new psychological barrier: the perceived association between second-hand items and their former owners, which raises contamination concerns and hinders their adoption. Second, it proposes practical...
